If you've been running out of creative juice or inspiration for your ads, start here.

Today we'll tackle 2 beauty brands and 1 supplement brand.

Ad 1: Curology

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Breakdown

Did you see that before-after transition hook? Simple, easy and effective. It has been a staple for us in adding a bit of entertainment in our ads. You can experiment with different types of...

First off, welcome to 2025!

This is year is gonna be crazy for the digital ad industry. With new AI tools popping up every minute and brands moving away from Meta’s walled garden, it is becoming the wild west out there.

But you didn’t come here for the macro stuff, you came here for breakdowns.

So, here we go!

Ad 1: DRMTLGY

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Breakdown: Have you ever watched...

If you’re running a small business or freelancing, you need ads.

The problem is, knowing where to start.

What content do you even make? How much effort should you pour in?

Forget the funnels for now. Forget the fancy landing pages.

Let’s zero in on what really matters: your creatives.

Start With Value 

Here’s the secret sauce: value first, sales...

Cinematic ads with pretty bokeh and polished product shots are losing their edge. Instead, audiences are gravitating toward raw, “ugly” ads that feel authentic and relatable.

Here’s the kicker: these “ugly” ads aren’t low effort—they’re just lower production value. And that’s a critical distinction.

Why Are Low-Production Ads Winning in...