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If you’re running a small business or freelancing, you need ads.

The problem is, knowing where to start.

What content do you even make? How much effort should you pour in?

Forget the funnels for now. Forget the fancy landing pages.

Let’s zero in on what really matters: your creatives.

Start With Value 

Here’s the secret sauce: value first, sales...

Cinematic ads with pretty bokeh and polished product shots are losing their edge. Instead, audiences are gravitating toward raw, “ugly” ads that feel authentic and relatable.

Here’s the kicker: these “ugly” ads aren’t low effort—they’re just lower production value. And that’s a critical distinction.

Why Are Low-Production Ads Winning in...